Multi-concept

Okay, back to advertising. There's this company that was a group consisting of many incs doing different things. Now it's become one big inc doing the same things but now as one big company. It sure is a good reason for another concept. Here are three things I came up with, the best one being a swiss knife featuring the different subdivisions of the company. The four features prominently in the other two concepts as the name of the company is H4A. The '4' refers to the original 4 sectors the company had expertise in when it started.

Education is my foundation

We do a lot of work for educational institutions.. er... schools and colleges. Here are various concepts for a campaign aimed at emphasizing the importance of education in the region and hence the the relevance of the college behind the campaign. The first ad reads: 'Education is my foundation' and will feature well-known achievers who have become national icons. The second and third ad show professionals together with an object that is at the center of their profession or skill. The object is placed in such a way that it seems to be one with the head of the subject. The headline reads: What is not there cannot come out... that is why such-and-such's ambition started with education. Ambition starts with education.

Koppermaandag

There is an organization of printers in Holland that still preserves the medieval guild practice of assigning an apprentice to the task of creating something that proves his or her skills. No apprentices anymore but the assignment is given to a different company each year. This year it was my company's turn and it turned out to be my job. Since the design was to be presented to the mayor of the town where the annual meeting was to be held, I created a design that showed the connectedness of this 'TwinTown' Etten-Leur: A picture is represented by letters of varying density thus creating a photographic effect. In the head on the left the name of the first town 'Etten' can be read and the second head features the other town 'Leur'. (Click on the image to see a larger view so as to see the letters.)

Designing with Photoshop

As an Art Director I usually design with Adobe Illustrator. Once in this mode it is kind of hard to change. Illustrator becomes an extension of my body a way of thinking. Yet, the new generation designs in Photoshop when they have to design for the web. So I've taken up the challenge and designed my first site in Photoshop. It's never too late to learn...

Adobe Photoshop CS3

Well, there it is, just in before Christmas. Adobe has posted a beta version of Photoshop CS3. I didn't download it as my Mac is too slow to run it... and... I don't have intel. This much anticipated release is Intel native! It also has many new features that will attract pros and consumers alike. Among them: non-destructive filters accross the board and a redesigned interface with palettes that can be collapsed in different ways depending on one's screen real estate. (See for more info here: http://www.macworld.com/2006/12/firstlooks/photoshopcs3/index.php)

Designing for Fashion

One of many designs I did for Bliek, a local fashion retailer.

Some recent designs

A website for a highschool to announce their new logo and to allow student, teachers and family to send e-cards to make this joyful news known to the world.

Schelde Sports, an internationally well-known supplier for all kinds of sports organizations, including the MBA, needed a new style. What you see here is one of he designs I did for them.

These are some proposed Schelde Sports ads.

Duhamel, yet another school. Also a new name and a new logo. This design was developed a part of a larger over-all face-lift.

Province, elections and youth

Recently I designed this website for the province of Zeeland, Netherlands, to create an awareness among young people of the importance of the provincial elections. It's a site that features a lot of teen-related topics. Above all it looks 'cool'. Click on the image to get a bigger view.